Representation of Teenagers

The Images on the left hand side of the collage show the dominant reading whereas the right hand side shows the alternative reading.

Audience Theory

Hypodermic Needle Theory

This article states that violent games have influenced university students to take more aggressive and brutal decisions. This supports the hypodermic needle theory as it shows how media institutions are trying to put messages of aggression linked to gaming in their articles and for it to be accepted by the person reading the article. The article also makes references about proffesors findings and psychology about people playing games to make the reader more likely to believe the article.

Two Step Flow Model

Jamal Edwards would be primarily supporting the mass media of music and music videos, from which he started up his own channel on Youtube known as SBTV. This links to the two step flow model as he has become an opinion leader expressing his love for music through filming and the viewers are the people in contact with the opinion leader.

Uses and Gratifications Theory

Diversion


This video teaching people how to cook a dish could be seen as diversion as it is getting you away from everyday life and it could be seen as a leisure activity

Personal Relationships




This would come into the category of personal relationships as on twitter you can meet and engage with new people.

Personal Identity


This would come into the category of personal identity as people would watch a reality show to perhaps reflect on their own life.

Surveillance



The news would be an example of surveillance as it informs people of what is going on around them in the world

 Dependency Theory

I use forms of media such as my phone, tv and laptop to check up on information such as the weather and the news. In terms of entertainment I use types of mediums such as my phone and laptop to use apps and use social networking sites like twitter.

I feel that we are largely dependant on the media as it has now become a part of the majority of peoples daily routine to check the weather or to be updated with the latest news, and to do any of these things a person must engage themselves with a form of media.

I feel that our dependancy has massively increased over the last ten years as there has been an improvement in technology allowing consumers to do more with their gadgets, for example a smartphone allows someone to do much more than just send a text and ring someone, it allows us to use the internet and use applications that enable us to engage with lots of things. There have also been more innovations in the past few years which have allowed people to increase their media consumption; tablets are a great example of this.

Explorers Power point Feedback

 WWW: We covered most of the aspects of the psycho graphic group

EBI: We could have had less text and more bullet points so it would be easier for other people to read.We also could have had more images and a background which was less bright so it could be easier for other people to read

Preliminary Exercise

We were set a preliminary  task in which we had to produce a 30 second video clip which had to have a match on action shot, a 180 degree shot which had to show characters speaking lines of dialogue.

In our group we had two females exchanging lines of dialogue while sitting across a table opposite each other.  Our plot consisted of two females talking about a dead body of someone who they just murdered. They were asking each other  if they had told anyone about what had just happened and if they knew where this dead body was.

WWW:

In our media production we wanted to give a sense of enigma so that the viewers would be intrigued to find out more about what happens after the scene has ended. i think we were successful in that aspect as we left a great cliff hanger in which a female lifts up the hood of a dead body's face which leads to showing the face and the camera fades out and the clip finishes. We used a range of different shots including a long shot, extreme close up and shot reverse shots. We used a ECL to show match on action when the door was being opened by a character. I also think that we had a good shot under the table so we could see a character move to get of their chair and approach the dead body.

EBI:

It would have been better if less of the background was shown in the 180 degree shots as there would have then been more of an emphasis on the characters, however as the shot showed a lot of the background, it may seem to be a distraction for the viewer as they might start looking at other things rather than the character.

Young and Rubican 4C

I had predicted that I would be an explorer however according to the questionnaire I am a succeeder. I understand I have some characteristics of both however obviously the characteristics of a succeeder are more dominant. 

A succeeder is someone who has strong goal orientation, confidence, work ethic and organisation. Brand choices would be based on reward, prestige and the very best.

Brands that a Succeeder would associate themselves with would be :

Marks & Spencer / Waitrose

Apple / Samsung

David Lloyd / Virgin Active

Ted Baker / Ben Sherman

Bose / Sennheiser 

Dior / Prada 

                                                                                 

Resigned

I thought that this advert would best represent the Resigned as Asda is promoting an economical way for consumers to shop. Also as Asda is a very well known brand, it is likely that consumers will have confidence when shopping their.

Struggler




The Lotto advert suits Strugglers as they base their brand choices on impact and sensation. Even though the possibility of winning the lottery may be high, if they win even a little bit of money it may have an impact on their lives. Also everytime that they buy a lotto ticket they may feel a good sensation.

Mainstreamer 



Ford would be a good example of a mainstream brand as it affordable to a large market and also provides a decent amount of consumer satisfaction and quality. This brand would definitely appeal to conventional people as Ford would be considered to be normal in the society of today.

Aspirer




Beats by Dre would suit the group of aspirer's  as they are materialistic and appealing to a large group of young people. They come well packaged and there is a high price for the product even though some of its competitors produce a higher quality product at a lower price.

Succeeder




This would be aimed at succeeder's as they are looking for high quality and prestige products. They also care about their status so they would like to have brands that make themselves look good.

Explorers 



Apple Tv would be discovered first by explorers as they would want to try out new things and set trends. They would want to be the first people trying out different platforms of media so they are up to date with the latest fashions in the world.

Reformers 




Innocent is a high quality juice drink that is simple and appealing to Reformers. The company is also eco-friendly and this may also appeal to reformers as they are educated and care about the environment.

Gillian Dyer; Analysis of Brands

Ferrari

100 Words:

Ferrari is a prestige priced Italian automotive company, that provides the market with high quality sports vehicles. According to Gillian Dyer this company would fit into; Rich, Luxurious Lifestyles, Dreams and Fantasy, Successful Careers and Self Importance and Pride, due to the high quality brand name that Ferrari has made for itself including the high price of vehicles. If an individual is to own a Ferrari they must be of a certain wealth as the cheapest car they produce is from £170K. Indicating that the person must be successful to own this prestige asset. 

10 Words: 

Ferrari is a luxurious sports car brand for the wealthy.

1 Word:

Slick

Holland & Barret

100 Words:

Holland & Barret is a company that promotes health and wellbeing to all kinds of audiences. According to Gillian Dyer this would fall into the categories of;  Nature and the Natural world, Happy Families, Dreams and Fantasies and Self Importance and Pride. People that shop at Holland and Barret are interested in making themselves feel and look better by using there products to enhance their physical properties by taking supplements and vitamins. The company also promotes positivity as most products are aimed to increase the individuals performance.

10 Words:

Holland & Barret is a company that promotes health and wellbeing.

1 Word:

Healthy

Hollister

100 Words:

Hollister is a clothing company that originates from California that has popularized beachwear and clothing in other parts of the world. According to Gillian Dyer it falls into the categories of; Beautiful Women, Glamorous Places and Dreams and Fantasy: The brand aims to market their products to youthful and young people that are interested in looking good and smelling nice. The stores are strongly scented with fragrance that appeals to the consumer which could be associated with young people wanting to be fresh and looking good. 

10 Words:

Hollister can be seen as, youthful, young, slim and slick.

1 word:

Slick

Pokemon:

100 words: 

Pokemon is a massive company that specializes in trading cards, video games, anime, TV shows and films. According to Gillian Dyer this would fall into the categories of childhood as the company mainly focuses on children as most of their games are 7+. Pokemon has had an impact of gaming culture and children. The billionaire franchise has its shows distributed throughout the globe and the video games also have an increasing demand. People that are interested in gaming and Pokemon mythology will be interested in the franchise.

10 Words: 

Pokemon is a massive franchise that appeals to cool children

1 Word:

Revolutionary 

Supreme:

Supreme is a skating company that originally sold skateboards and owned skate parks however it has now created its own fashion culture that is extremely exclusive to its consumers. According to Gillian Dyer this would fall in Art Culture and History, Elite People or Experts and Rich and luxurious lifestyles. The eccentric company has prestige priced garments that are produced to a very small level of production making each product worth a lot more in terms of price as there is such a high demand for the products.

10 Words:

Supreme is a cool superlative company promoting skate culture everywhere.

1 Word: 

Cool

Test Feedback

WWW:
Account of Clip is extremely detailed
Looking for the right things

EBI:
Less description and more analysis
Did not confuse the aspects of film language
More Mise-en-Scene