ill Manors: Tag London Campaign

The ill manors tag London campaign is based around the interaction with its target audience. Examples of this include involving the fans of ill manors to tweet or post photos on instagram about them and their engagement with the production. Eg. A photo of a fan holding a copy of the film or a photo of a fan waiting in a line for a signing. Other forms of engagement were also used through facebook. Fans are allowed to post photos on the ill manors page. The hashtags and tweets are good examples of promotional substance on a platform that is accessible to everyone. Also as an individual will tweet more, they will also increase an awareness about the topic they are talking about and in this case ill manors is being promoted.

The use of tweets is used to promote the film including the use of hashtags. The hashtags are used in order to help set trends and get the consumers and fans engaged with the movement of the film, this will help with the popularity of the film

One link which is in constant use is the view of the deprived children who have grown up on council estates and are discriminated because of their upbringing which results in them being less motivated and therefore less bale to achieve well in educational systems. This is the base and narrative of the film.

User generated campaigns may feel the urge to work hard as they have alot more to achieve and therefore their drive for being successful may be the cause resulting in being very successful

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

The demographics would be C2, D and E. The psychographic groups would be mainstreamers.The music video is very informal and may therefore may be targeting the audience through the use of slang through the amount of curses and swearwords in the text.

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLAN

The demographic groups of C,C2 and D would be affected and the psychographic groups of aspirers would be affected. This tweet is a rhetorical question that could rise awareness in schools.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

The demographics of A,B,C,C2,D and E would be affected as this would also appeal to the psychographic goups of mainstreamers which pretty much involves everyone. The tweet could have abig impact on the people that view it.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

The demographics of B,C,C2 and D would be affeted and the psychographic groups of mainstreamers would be affected.

SOUNDS LIKE THE TRUTH #ILLMANORS

The psychographic groups of mainstreamers would be affected as this tweet is very simple and straight to the point. All the demographic groups would see this relevent.

ill Manors E-Media Research

Facebook

The Facebook page for ill manors has not been in use for a while as obviously ill manors was a film and there is not much more that the producers can do to engage the audience with it as most of the hype about it has died down. The page does have 30,000 likes which means that 30,000 people will still be informed about any additional content that may be put out by the page. The amount of likes indicates that the film was fairly successful.

Twitter

The twitter page of ill manors has 3k followers, this is not a vast amount but it is strongly assumed that a lot of the fans would rather follow the director and main man himself Plan B on his twitter account. Hashtags where used with such words as illmanors, legaldownloads. It has used pictures with fans that help promote the film. The twitter page also promotes the DVD as some of the tweets state some phrases such as "have you got your copy of ill manors yet!?'. There also photos on twitter that show fans with their copies of the film on DVD and Blue ray. This is how how the twitter page promotes the DVD and film.

Instagram

There are photos on instagram with hashtags including illmanors; stylized #illmanors. These are used to try and set trends however the hype of ill manors has died down. Pictures on instagram include fans holding their copies of the DVD at various signing events. Other pictures include still photos from the films and captions which are now recognised as memes. An official page for the instagram however is not directly made

YouTube

Planbuk the youtube channel has a banner of the film that promotes the film. This directly engages with the audience as it is likely to be the first thing they see as it is covering a large amount of space. It also has an image of Plan B himself connoting that it is his own film on his own channel . Even though the channel is used for a lot of the music he has created that has not been linked with the movie he has still chosen to promote his own movie on the same channel. He does however have different playlists that indicate what each piece of music/video is corresponding to.

The banner is very effective as it also uses comments and statements to help influence its effect on the viewer. For example it states that ill manors was a number 1 album which is also promoting his success, this has a piece of text next to it which states out now on iTunes which demonstrates that it is available to buy. There are also several ratings from professional film reviewers/critics which also promote the success of the film by giving it 5 or 4 stars.

There also logos of other companies that are supporting him like Atlantic and Warner music. The synergy also includes hyper link buttons that can take the viewer to Google+, Twitter, Facebook, iTunes and soundcloud.

Learner Response

The platforms used for promoting the film are done by the budget of the film and the target audience specificity being targeted. The demographic groups of C1 C2 D and E will be appealed by this as they are the ones that are most targeted by a low budget film and they will also be the kind of people who are likely to be using FREE social networking sites like twitter and facebook. These platforms are appropriate as because they are free, they are accessible by everyone. The psycho graphic groups of explorers would be appealed by this as they are likely to act the niche market for a film like ill manors. This is because ill manors at first may not seem appealing by such a mainstream audience. The platform of print however was not distributed widely as e media as this would cost the company more money and this would not really be feasible as ill manors is a low budget company. Also print is less likely to reach the demographic and psycho graphic groups of that are targeted for ill manors.

Facebook and twitter research

The similarities between the social networking sites are that they have not been intact for a year now as ill manors the film is getting older and older and therefore less promotion is needed however twitter and facebook both advertised campaigns that promoted the film and also promoted competitions that helped teenagers to get involved in media projects and there were a lot of filming opportunities. The differences included the layout of the pages and the concept of the different networks. The idea of facebook having likes ad twitter having followers. The facebook page was more popular than the twitter page probably because more of the fans on facebook at the time as twitter has recently only had a huge surge of demand

Print Platform: Advertising

The key conventions that help us identify the print text is the consistency of typography that has been used throughout the selection of print work. They all have the ill manors logo and they are all being displayed in the same way apart from some colour changes. The consistent use typography helps us establish that this is the official style used to promote the film.

The design features include a constant theme of street culture and ideology. We can see this as most of the prints are set in a street setting. The logo is always bold and well established and it also mostly makes a reference that it is a Ben Drew film.

The examples of synergy used through the platform of advertising are the are the references made to the websites which have been displayed in the corner of most of the advertisements. This shows the viewer ways and opportunities made available to engage and interact with the brand