Audience Theory

Hypodermic Needle Theory

This article states that violent games have influenced university students to take more aggressive and brutal decisions. This supports the hypodermic needle theory as it shows how media institutions are trying to put messages of aggression linked to gaming in their articles and for it to be accepted by the person reading the article. The article also makes references about proffesors findings and psychology about people playing games to make the reader more likely to believe the article.

Two Step Flow Model

Jamal Edwards would be primarily supporting the mass media of music and music videos, from which he started up his own channel on Youtube known as SBTV. This links to the two step flow model as he has become an opinion leader expressing his love for music through filming and the viewers are the people in contact with the opinion leader.

Uses and Gratifications Theory

Diversion


This video teaching people how to cook a dish could be seen as diversion as it is getting you away from everyday life and it could be seen as a leisure activity

Personal Relationships




This would come into the category of personal relationships as on twitter you can meet and engage with new people.

Personal Identity


This would come into the category of personal identity as people would watch a reality show to perhaps reflect on their own life.

Surveillance



The news would be an example of surveillance as it informs people of what is going on around them in the world

 Dependency Theory

I use forms of media such as my phone, tv and laptop to check up on information such as the weather and the news. In terms of entertainment I use types of mediums such as my phone and laptop to use apps and use social networking sites like twitter.

I feel that we are largely dependant on the media as it has now become a part of the majority of peoples daily routine to check the weather or to be updated with the latest news, and to do any of these things a person must engage themselves with a form of media.

I feel that our dependancy has massively increased over the last ten years as there has been an improvement in technology allowing consumers to do more with their gadgets, for example a smartphone allows someone to do much more than just send a text and ring someone, it allows us to use the internet and use applications that enable us to engage with lots of things. There have also been more innovations in the past few years which have allowed people to increase their media consumption; tablets are a great example of this.