Research and Planning

5 Programmes with the genre I wish to work with:

Top Boy
Dexter
Mr Brooks
Phone booth
White Chapel

Top Boy:

Camera Work:

Long shots are used in the opening shots as they are trying to get most of the London skyline within the shots. As soon as a character is being introduced there is a vertical pan shot which turns into a following long shot. Throughout the video there are medium and close up shots to show different characters. The camera mainly focuses on the characters upper body and face. When introducing the main character there is a medium long shot that zooms in to a medium shot. There are also really quick shots that show action like a man pushing a elevator button really quickly. The shot then follows with another shot of a boy running, which could connote that he is in danger and things need to be done quickly.

Editing:

The editing consists of a fast paced montage showing the area the series is primarily set in. it also shows different characters with facial expressions. This form of editing could be chosen as the director may have chosen to introduce every character by how they look like instead of showing them in some sort of action. Fast paced editing also does not give the viewer much of the storyline, this is good as it keeps the viewer intrigued.

Sound:

There is non dietetic music throughout the clip which gives more of an impact to the type of scenes that come into the clip. It emphasises the underworld with the heavy bass hits. There is also diegetic music of people walking. There is also a voice-over of the main character as he is probably thinking what he is saying instead of saying it.

Mise en Scene:

The scenes shown in this clip are shots of central London being looked upon from the suburbs of London, this could be indicating that a person in the suburbs may aspire to live in the centre of London one day. There are also clips of characters walking around estates and council flats which could mean that the characters are low on income. Other locations include dark rooms where people are handling drugs which could mean people do bad things in dark and quite areas. There is also a scene of someone holding a knife which connotes that violence is about to take place and the characters are in trouble in bad situations. We also see police which means that there are people that know bad things are happening and they are trying to get to the bottom of it.

Target Audience:

I would say that Top boy would appeal to more males than females and that it would be more popular with teenagers to people in their late twenties as the characters are also this kind of age.

Dexter:

Camera Work:

Throughout the clip there is a constant use of extreme close ups to heavily focus on a particular action. sometimes the camera is so close the viewer does not even know what they are looking at until a particular action has taken place.

Editing:

This cuts between the scenes are often really quick however they slow down when there is an extreme close up on something to emphasise the message being delivered to the viewer. There is also alot of slow motion shots that really emphasise how things are being cut.

Sound:

There is a use of non diegetic sound used throughout the clip which is used to make the actions seem very playful instead of harmful. There is also diegetic music of the the actions that are taking place, these sounds are very quick and sound sharp so the viewer feels more engaged with the actions being made.

Mise en Scene:

The scenes are set inside the characters house as most of the shots are of him getting ready. There are alot of sharp objects that are being used in the sequence like different types of knifes and blades, these bring across a sense of fear and danger however the character is only cutting up food and shaving his beard but because there are so many extreme close ups, it is hard for the viewer to distinguish what is actually happening until a few seconds after. There alot of different types of meat and eggs as he preparing a breakfast, and the way the food is being cut emphasises the fact that the person is a killer.

Mr Brooks:

Camera Work

To introduce the main character there is an object which has been focused on and the character is in the background, the focus then switches on the main character, There is then a medium long shot showing the character. Most of the shots are to do with the main character which indicates that he is the main character. A use of long shots show the characters figure and face. This shows the the serial killers face so we know who he is. The first close up on the characters face is to show the tension and emotion on his face.

Editing

The scenes transition with slow fade outs that represent that time has passed, this is also parallel to the slow scenes as everything is slow moving to start with. There is also some text that has captions, the last word of the sentence is reflected so it indicates the opposite of something and a assumed underworld. I would say that there has been continuity editing at the start of the clip however as the clip progresses, it turns to be more fast paced to emphasise the action, thrill and excitement that could be perceived by the viewer. Also the killing is not directly shown however a really quick clip of a woman's reaction then non diegetic music of gunshots make us think that someone has been shot.

Sound

There is non diegetic music from the start of the clip  that is parallel to the clips that were shown. The music starts of very slow and it suggests that there is not something right with this man as he looks very respectable. I think the slow paced music creates a suspense and makes the viewer question their own opinion of this man. As the clip progresses the music stays completely parallel to the scenes as the scenes get fast the music also increases its tempo and becomes fast paced which are parallel to the action scenes. There is also diegetic music of weapons and the characters speaking.

Mise en Scene

The location at the start of the clip starts of at some kind of party indicating that this man is very popular within his normal day job, he also looks like a family man as we see him in his house and with a younger female that could be his daughter. The lighting in the clip is mostly very dark, the light from the start of the clips is also coming from the source of something very dim like a candle. Hid facial expressions are also mostly very serious which connotes that he his in deep thought indicating he could be unsure about his decisions, or a lot of planning has to be done before he kills someone. Props like knifes and other weapons have been used meaning that he uses weapons to kill and that there is an element of danger that revolves around him.

Target Audience

The target audience for this film would appeal from people as young as 16-45, i feel this because the main character looks like he is a middle class, middle aged man and he looks very respectable, also the trailer makes the viewer feel like it is a serious movie and therefore a slightly more mature audience would be appropriate.

Phone Booth:



Camera Work

Editing

The clip starts with a quick montage showing the life of NYC

Sound

There is non diegetic sound along with the sound of a narrator explaining to the viewer the location of the film.

Mise en Scene

The location of this film is sll set on the streets of New York City. It shows tall glass buildings and alot of the street culture like people selling items on the streets and street dancers for the viewer to feel like they are on the street.

Target Audience

The target audience for this film is likely to be anything from 17-45 as it is a very fast paced and intense thriller. As the whole film is set in one location people of a younger age may find this boring and it may not appeal to them.

Whitechapel



Camera Work

The first scene shows a high angle shot from the corner which shows all the characters in the room. The next shot shows an over the shoulder shot which shows the characters engaging in dialogue and having a conversation. There is then a medium shot which shows a character opening a door. However there are medium close ups on the characters face to show facial expression. There is one close up of a bin that eventually shows some paper being thrown into it.

Editing

There is continuity editing which has been used to create a feel of tension and a serious element has been reinforced. There is no fast paced editing which means there is not much action however there is alot of serious conversation which means that the viewer needs to listen carefully.

Sound

There only a small amount of non diegetic music, that adds the the element of serious talking. The music involves keys of a piano being played.

Mise en Scene

The lighting in the room is slightly dim and everything seems to be made out of wood, indicating that they are in a sophisticated office. Everyone is also wearing a suit which means people have serious things to talk about.

Target Audience

I think the target audience for this show will be mature as the viewer will have to carefully listen and there is not much action so i would say the age group would be 24-50

BBC 3

BBC 3 is a television channel from the BBC. the channel specifically targets 16-34 year olds as their audience and it has the purpose to provide innovative ideas to the younger audiences as it focuses on new talent and technology. It covers all genres including animation, current affairs, drama and comedy. In late 2001 BBc wanted to re-brand their channels including BBC Choice to be renamed as BBC 3, they thought it would be pointless to make BBC 3 a competion to other rivals such as ITV2 and E4. in 2013 BBC 3 also made a HD channel so it could reach larger audiences who had HD televisions.

On average nine million people watch BBC 3 every week, it shares 2.6% of the 15-34 audience and 1.4% of the whole population. BBC 3 has award winnning shows like Little Britain, which has a viewing record of 1.8 million. It also showcases popular dramas such as Gavin and Stacey.

E4

E4 is a british digital channel, launched as a pay TV companion to Channel 4 in 2001. The 'E' Stands for Entertainment and the channel is aimed at 15-34 year olds. It also showcases american imports such as The big Bang Theory, Ugly Betty and many more. in late 2009 E4 launched a HD channel which was available on SKY+HD and Virgin Media however it was only made available upon subscription. The inbetweeners was the most popular programme that the channel showcased with episodes that had 3.7 million viewers. Other popular shows include The Big Bang Theory, Glee and Friends.

Target Audience for production

The target audience for my production will be 15-35. Using demographics it will come under the classes of C1, C2, D and E. This is because it is likely that these people will have more time to watch television and it they may not be busy as people in the A and B classes. Using psychographics my production will appeal to mainstreamers, resigned and struggler's. It will be suitable to be played at all times as it is a pre watershed and we are using the OFCOM code.

Focus Group write up

Our focus group consisted of expressing our ideas to our class and teacher, and we hoped to get constructive criticism, other ideas and general feedback by doing this.

As a group we have decided to base our production about a serial killer who potentially has a psychological disorder, the character will look very smart and will be likeable. Within the two minutes that we have to present our production we aim to show a montage that will be fast paced showing a series of unfortunate events that revolve around the crimes the serial killer has committed. We understand that it has to be a pre watershed production and therefore we cannot show too much violence or show anything that may offend viewers. The show will be broadcasted on E4 on a Sunday evening from 20:30-21:00. The target audience will be 15-35.

The class gave us the following points to consider:-

Sunday is a family day and therefore a serial killer show may not be appropriate.

Serial killer shows in America are successful however are less successful in the UK.

Show the reason of the crimes committed.

The killer should be likeable.

Slender and Texas Chainsaw Massacre is something we should take inspiration from.

Representation of Teenagers

The Images on the left hand side of the collage show the dominant reading whereas the right hand side shows the alternative reading.

Audience Theory

Hypodermic Needle Theory

This article states that violent games have influenced university students to take more aggressive and brutal decisions. This supports the hypodermic needle theory as it shows how media institutions are trying to put messages of aggression linked to gaming in their articles and for it to be accepted by the person reading the article. The article also makes references about proffesors findings and psychology about people playing games to make the reader more likely to believe the article.

Two Step Flow Model

Jamal Edwards would be primarily supporting the mass media of music and music videos, from which he started up his own channel on Youtube known as SBTV. This links to the two step flow model as he has become an opinion leader expressing his love for music through filming and the viewers are the people in contact with the opinion leader.

Uses and Gratifications Theory

Diversion


This video teaching people how to cook a dish could be seen as diversion as it is getting you away from everyday life and it could be seen as a leisure activity

Personal Relationships




This would come into the category of personal relationships as on twitter you can meet and engage with new people.

Personal Identity


This would come into the category of personal identity as people would watch a reality show to perhaps reflect on their own life.

Surveillance



The news would be an example of surveillance as it informs people of what is going on around them in the world

 Dependency Theory

I use forms of media such as my phone, tv and laptop to check up on information such as the weather and the news. In terms of entertainment I use types of mediums such as my phone and laptop to use apps and use social networking sites like twitter.

I feel that we are largely dependant on the media as it has now become a part of the majority of peoples daily routine to check the weather or to be updated with the latest news, and to do any of these things a person must engage themselves with a form of media.

I feel that our dependancy has massively increased over the last ten years as there has been an improvement in technology allowing consumers to do more with their gadgets, for example a smartphone allows someone to do much more than just send a text and ring someone, it allows us to use the internet and use applications that enable us to engage with lots of things. There have also been more innovations in the past few years which have allowed people to increase their media consumption; tablets are a great example of this.

Explorers Power point Feedback

 WWW: We covered most of the aspects of the psycho graphic group

EBI: We could have had less text and more bullet points so it would be easier for other people to read.We also could have had more images and a background which was less bright so it could be easier for other people to read

Preliminary Exercise

We were set a preliminary  task in which we had to produce a 30 second video clip which had to have a match on action shot, a 180 degree shot which had to show characters speaking lines of dialogue.

In our group we had two females exchanging lines of dialogue while sitting across a table opposite each other.  Our plot consisted of two females talking about a dead body of someone who they just murdered. They were asking each other  if they had told anyone about what had just happened and if they knew where this dead body was.

WWW:

In our media production we wanted to give a sense of enigma so that the viewers would be intrigued to find out more about what happens after the scene has ended. i think we were successful in that aspect as we left a great cliff hanger in which a female lifts up the hood of a dead body's face which leads to showing the face and the camera fades out and the clip finishes. We used a range of different shots including a long shot, extreme close up and shot reverse shots. We used a ECL to show match on action when the door was being opened by a character. I also think that we had a good shot under the table so we could see a character move to get of their chair and approach the dead body.

EBI:

It would have been better if less of the background was shown in the 180 degree shots as there would have then been more of an emphasis on the characters, however as the shot showed a lot of the background, it may seem to be a distraction for the viewer as they might start looking at other things rather than the character.

Young and Rubican 4C

I had predicted that I would be an explorer however according to the questionnaire I am a succeeder. I understand I have some characteristics of both however obviously the characteristics of a succeeder are more dominant. 

A succeeder is someone who has strong goal orientation, confidence, work ethic and organisation. Brand choices would be based on reward, prestige and the very best.

Brands that a Succeeder would associate themselves with would be :

Marks & Spencer / Waitrose

Apple / Samsung

David Lloyd / Virgin Active

Ted Baker / Ben Sherman

Bose / Sennheiser 

Dior / Prada 

                                                                                 

Resigned

I thought that this advert would best represent the Resigned as Asda is promoting an economical way for consumers to shop. Also as Asda is a very well known brand, it is likely that consumers will have confidence when shopping their.

Struggler




The Lotto advert suits Strugglers as they base their brand choices on impact and sensation. Even though the possibility of winning the lottery may be high, if they win even a little bit of money it may have an impact on their lives. Also everytime that they buy a lotto ticket they may feel a good sensation.

Mainstreamer 



Ford would be a good example of a mainstream brand as it affordable to a large market and also provides a decent amount of consumer satisfaction and quality. This brand would definitely appeal to conventional people as Ford would be considered to be normal in the society of today.

Aspirer




Beats by Dre would suit the group of aspirer's  as they are materialistic and appealing to a large group of young people. They come well packaged and there is a high price for the product even though some of its competitors produce a higher quality product at a lower price.

Succeeder




This would be aimed at succeeder's as they are looking for high quality and prestige products. They also care about their status so they would like to have brands that make themselves look good.

Explorers 



Apple Tv would be discovered first by explorers as they would want to try out new things and set trends. They would want to be the first people trying out different platforms of media so they are up to date with the latest fashions in the world.

Reformers 




Innocent is a high quality juice drink that is simple and appealing to Reformers. The company is also eco-friendly and this may also appeal to reformers as they are educated and care about the environment.

Gillian Dyer; Analysis of Brands

Ferrari

100 Words:

Ferrari is a prestige priced Italian automotive company, that provides the market with high quality sports vehicles. According to Gillian Dyer this company would fit into; Rich, Luxurious Lifestyles, Dreams and Fantasy, Successful Careers and Self Importance and Pride, due to the high quality brand name that Ferrari has made for itself including the high price of vehicles. If an individual is to own a Ferrari they must be of a certain wealth as the cheapest car they produce is from £170K. Indicating that the person must be successful to own this prestige asset. 

10 Words: 

Ferrari is a luxurious sports car brand for the wealthy.

1 Word:

Slick

Holland & Barret

100 Words:

Holland & Barret is a company that promotes health and wellbeing to all kinds of audiences. According to Gillian Dyer this would fall into the categories of;  Nature and the Natural world, Happy Families, Dreams and Fantasies and Self Importance and Pride. People that shop at Holland and Barret are interested in making themselves feel and look better by using there products to enhance their physical properties by taking supplements and vitamins. The company also promotes positivity as most products are aimed to increase the individuals performance.

10 Words:

Holland & Barret is a company that promotes health and wellbeing.

1 Word:

Healthy

Hollister

100 Words:

Hollister is a clothing company that originates from California that has popularized beachwear and clothing in other parts of the world. According to Gillian Dyer it falls into the categories of; Beautiful Women, Glamorous Places and Dreams and Fantasy: The brand aims to market their products to youthful and young people that are interested in looking good and smelling nice. The stores are strongly scented with fragrance that appeals to the consumer which could be associated with young people wanting to be fresh and looking good. 

10 Words:

Hollister can be seen as, youthful, young, slim and slick.

1 word:

Slick

Pokemon:

100 words: 

Pokemon is a massive company that specializes in trading cards, video games, anime, TV shows and films. According to Gillian Dyer this would fall into the categories of childhood as the company mainly focuses on children as most of their games are 7+. Pokemon has had an impact of gaming culture and children. The billionaire franchise has its shows distributed throughout the globe and the video games also have an increasing demand. People that are interested in gaming and Pokemon mythology will be interested in the franchise.

10 Words: 

Pokemon is a massive franchise that appeals to cool children

1 Word:

Revolutionary 

Supreme:

Supreme is a skating company that originally sold skateboards and owned skate parks however it has now created its own fashion culture that is extremely exclusive to its consumers. According to Gillian Dyer this would fall in Art Culture and History, Elite People or Experts and Rich and luxurious lifestyles. The eccentric company has prestige priced garments that are produced to a very small level of production making each product worth a lot more in terms of price as there is such a high demand for the products.

10 Words:

Supreme is a cool superlative company promoting skate culture everywhere.

1 Word: 

Cool

Test Feedback

WWW:
Account of Clip is extremely detailed
Looking for the right things

EBI:
Less description and more analysis
Did not confuse the aspects of film language
More Mise-en-Scene

Sony Institution Presentation Feedback

WWW:
Spoke clearly and presented well to the class
Did not always read of the board
Good questions at the start of presentation to get the class engaged

EBI:
The right presentation was used
We had a plenary for the class at the end
Our group communicated more in terms of organisation

My Opinion:

I thought our presentation was not to the best standard as the wrong one was used, despite this i feel that i made an effort to engage with the class by speaking about Sony and stating facts that were not in our presentation to make the presentation less boring.

Django Unchained - Enter The Dragon: Analysis

The film Django Unchained is set in 1858 in an era where people from an African ethnicity are considered to be slaves in the western world. This scene focuses on the main character from the film called Django.  The scene starts of with a medium shot of Django who is dressed in a very expensive suit with his back faced towards the camera, shouts out someones name who can be seen in the distance. Django shouted his name in an aggressive manner which tells us he is angry. The next scene is a medium shot of a white man who is dressed in working clothes with his back towards the screen which indicates he is busy doing something, there is a black woman who is tied to a tree resembling slavery and that this man that is in power of her. The man turns around to oppose Django.The next shot is a long shot of Django showing us that he is standing in a strong stance and his legs are shoulder width apart representing his strong nature, this is also emphasised by the sudden increase in powerful non-diegetic music. There are two quick scenes after this of another white man that looks at Django and the black woman on the tree turns her head around to see what is going on. Django walks slowly towards the man that he has called and says 'remember me' meaning that they have met before. The man does not say anything and Django takes out his gun and shoots him in the chest. The scene then changes to the man speechless before he drops to the floor. This means that Django at this moment is a powerful individual. The other man who was previously shown in a quick shot tries to get a gun out to kill Django however Django reaches out to get a whip from the floor which was next to the man he just killed meaning that this whip was used to whip the black people that these people had enslaved. This shot had been done in slow motion so the that the audience could see more detail of the scene and to emphasise how serious the scene is. Django then brutally whips the man several times meaning that he has a lot of anger inside of him. There is also a quick shot of the black woman on the tree that is looking at Django and she looks very shocked. She probably cannot believe that the people that own her are being killed by a black man. The parallel non-diegtic music slows down after most of the violence has stopped. There is then a close shot of the floor and Django bends down to pick up a gun. He then asks everybody witnessing this if they want to see something. The scene then changes to the point of view of the man that just got whipped and is now lying on the floor, so he is looking up at Django. This shot was chosen at this time to make Django look powerful and of a superior nature as he also has a gun in his hand. The scene changes to a long shot of Django and the man on the floor and Django starts to shoot the man on the floor multiple times guaranteeing death. There is then another medium shot of another young black girl tied to a tree looking back at Django not believing what she is witnessing. The scene then switches to the point of view of the man getting shot and we now see Django shooting more times. The scene then changes to a long shot of a Django's accompany who is riding a horse towards the camera. The non-diegetic music has stopped and we can now hear the dietetic music of birds singing and the horse galloping. The man asks Django who the men he shot were and Django tells him. The man then asks Django where the other man that needed to be shot was and asks if he was positive if he knew. Django did not know what the word positive meant meaning that he is not very educated probably because he came from a background of slavery himself and could not receive any education. The next scene is a scene of the man that needs to be shot riding on his horse, Djangos accompany shoots him. The next scene is a scene of white flowers that eventually get sprayed with the blood of the man that just got shot, followed by a scene of the horse going past the camera and the man falling of the horse onto flowers. 

The fact that Django is a black man dressed in better clothes that the white people in this scene already gives the audience a indication that Django is of some superiority. As all of this occurs in the daytime and the sun is out and shining it resembles that Django and his accompany are not in fear at all.

Enter The Dragon (1973) stars Bruce Lee as the main character within the film. The camera throughout the scene mainly focuses on him as in most of the scenes he is in the centre of the screen. This clip mainly shows Bruce Lee fighting and taking on several men. Up to this point the director has used a lot of shots in which characters like the enemies are being introduced by them coming into the image supposed to the camera being directly focused on them. This is done because there are too many to separately introduce and as Bruce Lee is the centre of attraction the clip revolves around him. The scene starts with diegetic sound of an alarm going of and throughout the clip we hear sound effects used when Bruce Lee has attacked someone. These effects have been used to emphasise the damage done to the enemy. There are also scenes that contain slow motion in which the viewer can see Bruce Lee's precise choice of attack and movement that makes the viewer feel more interested and it also brings an atmosphere of tension. There are close ups to Bruce Lees face after he has dealt with an opponent which shows us his facial expression. From the slow close ups the camera often quickly zooms out to capture the action of the surroundings. During the slow motion shots there is a sudden increase in the non diegetic music, there are very sharp chords being played that represent a sound of pain. This music has probably been used to create a similar atmosphere of fear that is being acted out in the scene.

Django Unchained had a few key characters to introduce and the method of introduction included slow motion close up medium shots that had a lot of emphasis on the introduction of a new character in the scene whereas in Enter The Dragon there was only one key character who had a very quick introduction and every scene was very fast paced; most of the emphasis was on the key character and his actions whereas in Django Unchained the scenes were of a slower place and the viewer needed to pay more attention to listen to the words being said by the actors. In Enter The Dragon there was a lot more action however it lacked the emotional connection to the viewer whereas in Django there was a strong issue of racism and slavery which could make the viewer feel more concerned about the scene. Both clips however used a range of camerawork techniques that served purpose to create the atmosphere parallel to the scenes.

An extract edited in a distinctive way : Tyler The Creator Ft. Frank Ocean - She

The music video starts of with a still image of  a 'GOBLIN' logo. This may tell us that the artists represent a brand called goblin or could even connote that the viewer is about to watch something scary. The video then starts with a close up shot of a road sign saying 'nil bog' which is 'goblin' backwards, now indicating the video does represent a brand. There is also diegetic sound as we can hear cars go past. In the same scene the camera zooms to the right hand side of the road showing a long shot of three men gambling, one of the men starts to sing, indicating he is one of the artists in the song (Frank Ocean). The scene then changes to a close shot of the man rolling dice and holding money in his hand that makes it clear he is gambling. The scene then changes to a woman moving into a house, and we can see the that the three men are looking at them. This gives us a indication that the song is about this woman. The scene then changes to a close up of her face and she is smiling at Frank Ocean meaning that she is happy to be moving in near him, or suggesting that they may have had a previous relationship of some sort. The girl is then escorted into the house by an elder man. The scene then changes to a shot of the artist and the woman in bed however he pushes her to the side and looks out the window and we can now tell that time has passed because it is now dark. He also sees this man in a balaclava and therefore rings the police describing that he has seen some kind of goblin. there is a slide scene that shows a policeman listening to him on the phone. The next scenes show that the girl is angry because the man is not with her now and she even seems to be angry with her dad, she lies down in her room alone with the door shut meaning that she needs her own time. She eventually falls asleep and the man seen at the window with the balaclava has appeared and is now also rapping indicating he is the other artist (Tyler The Creator). He then reveals his face raps the song to this woman even though she is sleeping and cannot hear him, while doing this he also smells some of her clothes and tells her to meet him by the lake by writing the message on her window. He has probably avoided waking her up because she would freak out and cause an uproar within the household. The next scene is a 180 degree pan that shows Tyler running out the house, so fast that he trips to a wall where frank is sitting down near some flowers observing what is happening. The scene then changes to a daytime of a shot of Tyler riding his bike really fast with some of his friends behind him, this switches to a shot of the woman riding her bike calmly with her friends, indicating they are both going to the lake. The scene then changes to both of them at the lake until the music stops and tyler realises it is a dream. Tyler and his friends get arrested which could be a result of Frank calling the police earlier. The scene next shows Tyler in the police car eventually being brought to the neighbourhood he was stalking this woman. The police men get into a brawl with an elder man that could be the woman's dad, This is a distraction so tyler starts to speak to the woman and now she looks unimpressed until he compliments her, there is nothing else to say and they are both smiling and Tyler is looking at the camera. The video finishes by zooming out into a television frame making out that all of this was a short film. We can then see the same woman watching this on her sofa. The camera then slowly zooms out to show Tyler again in his balaclava looking down at her. Throughout the video the lighting was tinted slightly blue in the daytime to give us a feeling of gloom. whereas other shots were mostly at night or inside with very dim lighting.

Overall this music video has amazing cinematography, the video in various scenes makes the viewer intrigued by the way scenes have been moved on the the other. The eccentric concepts in the video also make it appealing to viewers. We can also relate that the 'Goblin' logo and 'nilbog' sign post are parallel with the theme and concept of the whole video. The video also leaves the viewer on the edge due to the cliff-hanger at the end when we find out that all of this was being watched on a television by the same people in the film.

50 Cent Advert Analysis

The colour in this photo is in black and white, which makes the advert very simple, these colours could be used to represent the dull past that the rapper 50 Cent has come from, indicating that Reebok want the celebrities lifestyle to influence the brand in this particular advert. The denotation of this advert is that it is black and white and has a serious message, This connotes that the brand may also want to be taken seriously.

50 Cent's Pose is very serious, he is making eye contact with the viewer which connotes that he is fearless. He is wearing a chain that connotes that he is wealthy indicating that Reebok is not a cheap brand and that it is of some quality.  The pose is parallel to the quote that is also present in the advert.

The advert features low key lighting suggesting that the celebrity comes from a dark background and past. In contrast to this the quote is in white. As the quote says "I am what I am" It could connote that the colour white has been used to give the quote a positive meaning, even though everything is in darkness.

The composition of this photo connotes that he has overcome his criminal record as he his now successful enough to be on a Reebok advert. The company has used a contrast of himself next to his criminal record indicating that he has overcome negative things in the past.

A preferred reading could suggest that this advert would appeal to people that 50 Cent has influenced like teenagers or music fans whom are most likely to buy and support the products in association with 50 Cent. A negotiated reason may be that a viewer may find the message more important than the celebrities endorsement and is buying or agreeing with the product for that reason. The oppositional reading could be that Reebok is promoting gang culture and is encouraging people with a criminal record to be buying their products as directly behind the quotes there are images of criminal records and the celebrity himself also has a criminal record.

Media Consumption

Newspapers

I read The Metro when I am on the train as I find it is good to be aware of what is happening in the world and society and when I am on the train I find it is easy to read as there is not much else you can do. I generally read the articles that interest me. I always read about the headlines.

Television

I do not much television that often, however when i am interested in a particular programme or series then i will only watch televison for that purpose. I enjoy watching factual documentaries that i may be able to learn from. 

Radio

I listen to the radio everyday to school and on my way back home from school in my car, I listen to Kiss 100 because I enjoy their playlists and presenters. When the music bores me, I change the station over to another station like Capital or BBC Radio 1 because their playlists consist of the same kind of music. 

Cinema

In the past month I have seen grown ups 2 which I thought was very funny, I watched the film with a few friends. I do go to the cinema quite often when there is a film that is worth watching.

Internet

I use the internet everyday to access all types of things. I use the internet a lot from my phone as I find it is easier than starting up a computer, however I also do use the internet on my laptop at least once a day.

As a Media student I can engage myself with different types of media so I can be more aware of things that are going on around me. I can increase the amount of times I read magazines and I can also engage myself with sources that I do not engage myself with at the moment, for eg. On twitter I can start following verified news accounts that I do not follow at the moment.

Mise-en-Scene Analysis

Mise-En-Scene Analysis of Patch Adams Clip

Costume: This short clip within the film focuses on patients having a meeting with a doctor. The Patients are wearing clothes that are given by a hospital such as long gowns and loose clothing consisting of light colours like white, indicating that they are still undergoing treatment. The doctor is wearing a white coat meaning that he is also highly educated.

Actors: The actors in this scene present to us that they are mentally unstable, because they are not co-operating with the doctor. They are finding it amusing that there is a paralysed person in the same room as them and cannot take the issue seriously as they are laughing. Actor Robin Williams however is slightly more understanding and highlights to the Doctor that the paralysed patient may also have feelings. The Doctor plays a very serious role in this scene and cannot take the patients behaviour so he leaves and gets other workers to get the patients out the room. This connotes that the doctor does not have patience and cannot control patients to this level.

Props. In this scene they are in a bedroom with multiple beds and chairs, the paralysed patient is on a wheelchair, and around the room there are cages around the windows, which could suggest that these rooms are like prisons to patients.

Lighting: The lighting in this room is dark, and it could be said that the only source of light is the light from the windows, The colour of the walls and bed match the patients clothes. the room seems to be very gloomy.





Mise-En-Scene Analysis of Hunger Games clip

Costume: As this film is set in the future the costume varies from every individual in the film, this particular scene consists of competitors trying to impress the mass audiences, by their appearance, The main competitors are wearing black gowns that look very impressive and expensive that are on fire. The costumes in this film are very eccentric that connotes individuality and the fact that people actually care about their appearance.

Actors: This scene shows two commentators that seem to be amazed by the main competitors as they are screaming in praise of their costumes. There is also a Man with a long white beard that is the founder of the hunger games and he also seems to have his eye on the main competitors as their costume is so impressive. The main competitors themselves are standing tall a chariot pulled by two horses, which shows that they are courageous and look like they are well prepared to win the hunger games. The male also tries to hold the females hand because he thinks it will increase the audiences attraction towards them.

Props: The two commentators have microphones on their table meaning that they are talking to a very large audience. There is also a very large office in the scene which has a lot of computers suggesting there are a lot of people operating the event. There is a large stadium in which all of this is happening and a stand on which the chairman can speak on.

Lighting: The lighting in this clip varies from scene to scene. in all scenes however there is some form of bright light suggesting that there is a lot of excitement for this opening of the hunger games.




Mise-En-Scene Analysis of The Dark Knight clip

Costume: There is a lot of make up used in this film to resemble "Two Face" the make up is used so we can see the flesh underneath the humans skin. Also Batman is wearing a black costume as he is meant to be "The Dark Knight." The costumes in this clip are very dark

Actors: There is an act of fear from the policeman's family and son as they are experiencing a lot of evil. The Police man is begging Two Face not to point the gun at his son. Batman however seems to be fearless as he protects the son from Two Face. This scene is very serious as all the actors are speaking seriously or crying.

Props: Two Face is holding a gun in this scene that he shoots batman with and he also uses a coin to make decisions for him .

Lighting: The lighting in this scene is very dark, this may be used to resemble a sense of fear.

Mise en Scene Analysis of Still Image

Mise en scene of Fast and Furious Still image

This still image contains two actors whom are of a very big build to be confronting each other. The photo shows that they are both focused and are looking at each other directly in the eye. The character on the left has his arms open suggesting that he is arrogant and would not mind to have a fight, whereas the other character opposing him has his hands down, however his arms are tense and his whole body is upright, which suggests he is also ready to fight. the character on the right is wearing clothes of a nature that suggest he is in the army or is a highly regarded police officer whereas the character on the left is wearing a white vest indicating that he lives in a more relaxed lifestyle opposed to a lifestyle of discipline. In the background there are also characters watching the incident, this means that these two men are the centre of attention and in this scene, everything is revolving around them.