Ferrari
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100 Words:
Ferrari is a prestige priced Italian automotive company, that provides the market with high quality sports vehicles. According to Gillian Dyer this company would fit into; Rich, Luxurious Lifestyles, Dreams and Fantasy, Successful Careers and Self Importance and Pride, due to the high quality brand name that Ferrari has made for itself including the high price of vehicles. If an individual is to own a Ferrari they must be of a certain wealth as the cheapest car they produce is from £170K. Indicating that the person must be successful to own this prestige asset.
10 Words:
Ferrari is a luxurious sports car brand for the wealthy.
1 Word:
Slick
Holland & Barret
100 Words:
Holland & Barret is a company that promotes health and wellbeing to all kinds of audiences. According to Gillian Dyer this would fall into the categories of; Nature and the Natural world, Happy Families, Dreams and Fantasies and Self Importance and Pride. People that shop at Holland and Barret are interested in making themselves feel and look better by using there products to enhance their physical properties by taking supplements and vitamins. The company also promotes positivity as most products are aimed to increase the individuals performance.
10 Words:
Holland & Barret is a company that promotes health and wellbeing.
1 Word:
Healthy
Hollister
100 Words:
Hollister is a clothing company that originates from California that has popularized beachwear and clothing in other parts of the world. According to Gillian Dyer it falls into the categories of; Beautiful Women, Glamorous Places and Dreams and Fantasy: The brand aims to market their products to youthful and young people that are interested in looking good and smelling nice. The stores are strongly scented with fragrance that appeals to the consumer which could be associated with young people wanting to be fresh and looking good.
10 Words:
Hollister can be seen as, youthful, young, slim and slick.
1 word:
Slick
Pokemon:
100 words:
Pokemon is a massive company that specializes in trading cards, video games, anime, TV shows and films. According to Gillian Dyer this would fall into the categories of childhood as the company mainly focuses on children as most of their games are 7+. Pokemon has had an impact of gaming culture and children. The billionaire franchise has its shows distributed throughout the globe and the video games also have an increasing demand. People that are interested in gaming and Pokemon mythology will be interested in the franchise.
10 Words:
Pokemon is a massive franchise that appeals to cool children
1 Word:
Revolutionary
Supreme:
Supreme is a skating company that originally sold skateboards and owned skate parks however it has now created its own fashion culture that is extremely exclusive to its consumers. According to Gillian Dyer this would fall in Art Culture and History, Elite People or Experts and Rich and luxurious lifestyles. The eccentric company has prestige priced garments that are produced to a very small level of production making each product worth a lot more in terms of price as there is such a high demand for the products.
10 Words:
Supreme is a cool superlative company promoting skate culture everywhere.
1 Word:
Cool
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