I had predicted that I would be an explorer however according to the questionnaire I am a succeeder. I understand I have some characteristics of both however obviously the characteristics of a succeeder are more dominant.
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A succeeder is someone who has strong goal orientation, confidence, work ethic and organisation. Brand choices would be based on reward, prestige and the very best.
Brands that a Succeeder would associate themselves with would be :
Marks & Spencer / Waitrose
Apple / Samsung
David Lloyd / Virgin Active
Ted Baker / Ben Sherman
Bose / Sennheiser
Dior / Prada
Resigned
I thought that this advert would best represent the Resigned as Asda is promoting an economical way for consumers to shop. Also as Asda is a very well known brand, it is likely that consumers will have confidence when shopping their.
Struggler
The Lotto advert suits Strugglers as they base their brand choices on impact and sensation. Even though the possibility of winning the lottery may be high, if they win even a little bit of money it may have an impact on their lives. Also everytime that they buy a lotto ticket they may feel a good sensation.
Mainstreamer
Ford would be a good example of a mainstream brand as it affordable to a large market and also provides a decent amount of consumer satisfaction and quality. This brand would definitely appeal to conventional people as Ford would be considered to be normal in the society of today.
Aspirer
Beats by Dre would suit the group of aspirer's as they are materialistic and appealing to a large group of young people. They come well packaged and there is a high price for the product even though some of its competitors produce a higher quality product at a lower price.
Succeeder
This would be aimed at succeeder's as they are looking for high quality and prestige products. They also care about their status so they would like to have brands that make themselves look good.
Explorers
Apple Tv would be discovered first by explorers as they would want to try out new things and set trends. They would want to be the first people trying out different platforms of media so they are up to date with the latest fashions in the world.
Reformers
Innocent is a high quality juice drink that is simple and appealing to Reformers. The company is also eco-friendly and this may also appeal to reformers as they are educated and care about the environment.
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