The colour in this photo is in black and white, which makes the advert very simple, these colours could be used to represent the dull past that the rapper 50 Cent has come from, indicating that Reebok want the celebrities lifestyle to influence the brand in this particular advert. The denotation of this advert is that it is black and white and has a serious message, This connotes that the brand may also want to be taken seriously.
50 Cent's Pose is very serious, he is making eye contact with the viewer which connotes that he is fearless. He is wearing a chain that connotes that he is wealthy indicating that Reebok is not a cheap brand and that it is of some quality. The pose is parallel to the quote that is also present in the advert.
The advert features low key lighting suggesting that the celebrity comes from a dark background and past. In contrast to this the quote is in white. As the quote says "I am what I am" It could connote that the colour white has been used to give the quote a positive meaning, even though everything is in darkness.
The composition of this photo connotes that he has overcome his criminal record as he his now successful enough to be on a Reebok advert. The company has used a contrast of himself next to his criminal record indicating that he has overcome negative things in the past.
A preferred reading could suggest that this advert would appeal to people that 50 Cent has influenced like teenagers or music fans whom are most likely to buy and support the products in association with 50 Cent. A negotiated reason may be that a viewer may find the message more important than the celebrities endorsement and is buying or agreeing with the product for that reason. The oppositional reading could be that Reebok is promoting gang culture and is encouraging people with a criminal record to be buying their products as directly behind the quotes there are images of criminal records and the celebrity himself also has a criminal record.
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