Ill Manors Music Video Research

The Ill Manors the soundtrack to the movie was released on Atlantic Records.
The average score for the album was 83/100 based on 14 professional critics. This indicates that the soundtrack has been acclaimed worldwide therefore indicating that the album has had very good promotion.
The lead single also titles 'iLL Manors' Sold 37,455 copies within its first week

Media Representation

Within the video the characters are mainly male dominated to show a form of masculinity and this can also be seen as Mulveys Female gaze. However we can also used Medhursts theory of stereotypes being based on the truth in this example as statistics show that men are more violent than women and therefore this video has been male dominated. Also it could be said that as Plan B is the opinion leader and he is a male therefore indicating he could have more male followers than female. The age of the people in the video are roughly people from 18-35. apart from a few exclusions which includes people who are younger than 18.

Media Institutions

This music video does not promote anything in a way that people would look up to or want to be like as most things in the video have a negative representation. For example most teenagers do not rob and loot however the teenagers shown in the video do rob and loot. The video glamours the ideas of anti social behaviour although the lyrics of the song are justifying the reasons why only some people may act this way and that people to blame are the people with more authority not caring about the youth that is at a disadvantage. The video does have a message indicating that there is a a very distinct difference between those that are advantaged and those who are not and Plan B is making this video as powerful as possible to convey his message to a much larger audience.

Media Audience

The media audience for this video is likely to be the youth, music fans or even people from an older generation that would like to be educated and people who would like to see an opinion leaders point of view as Plan B is representing the disadvantaged youth. I think the youth will find it appealing as they are more likely to relate to the situations Plan B is describing even if they are not from a disadvantaged background they still may be able to understand other youths point of views. I think that people in the psycho-graphic groups of reformers and aspirer's are likely to be attracted to this as reformers may want freedom from restriction and that these youths may be fighting for what they classify as freedom and may claim to be restricted. Struggler's may also find this appealing as they might be relate to the video more as they come from similar backgrounds or situations. The demographic groups of C2, D and E may also be interested as they probably have low income and feel the same way about politics and society as the people in the video or the disadvantaged youth.