Ill Manors Trailer

The typical codes and conventions of film trailers are for the viewer to try and establish the genre, plot and setting of the film.

Trailers are distributed digitally, through TV, Cinema and the Internet.

Ill Manors has used trailer conventions such as the quote that has been displayed at the start of the trailer "We are all products of our environment... Some environments are just harder to survive in" This already has communicated to the audience that the film entails people living in harsh environments where they find it hard to survive. There are several scenes of people going through pain or showing emotion of distress while using items such as weapons and drugs. This indicates that the film is about how negative items can make people feel negative emotions.

The target audience is adults as the trailer exposes many mature themes. The trailer consists of fast paced editing that shows many scenes of the film. The scenes are not showed in the same order as they are presented in the film, this gives the viewer an idea of what the film has in it however as it is not showed in order it does not give much of the storyline away. By showing scenes in this order it will allow the viewer to already construct a storyline for themselves and then they will then be able to compare it to what is actually happening when they watch the film. The main characters are visible in the trailer though not all of the characters that play big roles in the film are made visible. There is a scene which shows the director in the mirror of a car making the viewer aware that the director of the movie (Plan B AKA Ben Drew) has a small cameo in the film. Towards the end of the trailer text appears saying 'IN CINEMAS JUNE 6TH' which makes the viewer aware of the release date. There is also non diegetic music of Plan B rapping which is parallel to the scenes shown as it describes the lifestyle these characters live in.

The settings of streets and the dark lighting show that the film does not have a very positive feel. It gives the viewer the impression that the characters are surrounded by dull and negative vibrations and lifestyles. As they are mostly on the street a viewer could say that this is a urban film. The fast paced editing also shows action and that the scenes are powerful.