Print Platform: Advertising

The key conventions that help us identify the print text is the consistency of typography that has been used throughout the selection of print work. They all have the ill manors logo and they are all being displayed in the same way apart from some colour changes. The consistent use typography helps us establish that this is the official style used to promote the film.

The design features include a constant theme of street culture and ideology. We can see this as most of the prints are set in a street setting. The logo is always bold and well established and it also mostly makes a reference that it is a Ben Drew film.

The examples of synergy used through the platform of advertising are the are the references made to the websites which have been displayed in the corner of most of the advertisements. This shows the viewer ways and opportunities made available to engage and interact with the brand