ill Manors: Tag London Campaign

The ill manors tag London campaign is based around the interaction with its target audience. Examples of this include involving the fans of ill manors to tweet or post photos on instagram about them and their engagement with the production. Eg. A photo of a fan holding a copy of the film or a photo of a fan waiting in a line for a signing. Other forms of engagement were also used through facebook. Fans are allowed to post photos on the ill manors page. The hashtags and tweets are good examples of promotional substance on a platform that is accessible to everyone. Also as an individual will tweet more, they will also increase an awareness about the topic they are talking about and in this case ill manors is being promoted.

The use of tweets is used to promote the film including the use of hashtags. The hashtags are used in order to help set trends and get the consumers and fans engaged with the movement of the film, this will help with the popularity of the film

One link which is in constant use is the view of the deprived children who have grown up on council estates and are discriminated because of their upbringing which results in them being less motivated and therefore less bale to achieve well in educational systems. This is the base and narrative of the film.

User generated campaigns may feel the urge to work hard as they have alot more to achieve and therefore their drive for being successful may be the cause resulting in being very successful

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

The demographics would be C2, D and E. The psychographic groups would be mainstreamers.The music video is very informal and may therefore may be targeting the audience through the use of slang through the amount of curses and swearwords in the text.

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLAN

The demographic groups of C,C2 and D would be affected and the psychographic groups of aspirers would be affected. This tweet is a rhetorical question that could rise awareness in schools.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

The demographics of A,B,C,C2,D and E would be affected as this would also appeal to the psychographic goups of mainstreamers which pretty much involves everyone. The tweet could have abig impact on the people that view it.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

The demographics of B,C,C2 and D would be affeted and the psychographic groups of mainstreamers would be affected.

SOUNDS LIKE THE TRUTH #ILLMANORS

The psychographic groups of mainstreamers would be affected as this tweet is very simple and straight to the point. All the demographic groups would see this relevent.