1
It was not promoted throughout many magazines in term
of being on the front cover, it has been widely promoted through broadcast
media as there are adverts on the television promoting its successful reviews,
the adverts also state the cinema release date. There is also an advert that
has promoted the film on mainstream radios like capital.The Dvd and Blu-ray was
released on the 25th March 2014. The trailer is a way of promoting
the film on youtube as this is a platform that is free and available to a large
audience, without costing the company any more money.
Print Media is not instant and free like E-MediaTV is
becoming less dictated by scheduling (Sky+), more and more specialist channels,
competition from the likes of You Tube E-Media is hard to police (piracy);
people are bombarded with information; social networking and increasing
audience participation (user generated content)
Changes in technologies include platforms like youtube
where people may upload the film illegally. the company may then choose to
release the film on different platforms to emit piracy. This is helpful as the
people who do not want the film in the cinema have other alternatives and now
do not need to find the film illegally online to watch it.
The reviews of the film promote the film in a very
positive way as they praise the success of it, on average the film has a 4 star
rating. An outstanding statistic also shows that since the film has been
released there has been a high rise in the amount of people looking for jobs as
stockbrokers. The critic said “just show someone living a lavish life with
drugs and women and everybody wants to become a stockbroker” This also goes to
show how a profession has been promoted by the film. However the film can
also carry a negative connotation to the job as there are also many things that
certain critics did not approve of. The main concern was the use of animals
within the film and the assumption that some of the animals did not want to be
in the film however they were forced to be in it resulting in psychological
stress in the animals. Trailers of the film
have also been made present on the television and they have been very short and
snappy and have majorly been emphasising on the good reviews of the film. The
film also has a soundtrack which has been released via digital download; it
consists of 16 tracks even though over 60 were used in the film.
2
The similarities are that there is consistency of the theme of the film, including the types of scenes being shown are very much party like as they include themes of celebrations. Differences include the length of the scenes shown. On YouTube the clip is roughly 2 mins and on the TV the clip lasts no longer than 10 seconds.
3
The film is promoted to its target audience through
print through banners throughout the country, advertisements on the TV, and
stars like Leonardo DiCaprio have starred on magazine covers promoting the
film. The have also been in magazine articles about the film.
Emotionally the film may have affected its audience by
the types of scenes used in it, for example a scene of a husband and wife
arguing and throwing each other around in front of a young child is a scene
that can affect people emotionally and it my even have an impact on their own
lives and how they speak to their own spouse and children. The film has
influenced a larger demand for stockbroker jobs which can generate a lot more
income from people within the uk.
The consant drug use in the film can be interpreted in
two ways. One being interpreted positively and negatively. The drug use could
influence a large amount of the population to take them as they are glorified
in the film; as they are linked to money and success and these assets are
likeable by the audience. The drugs could have a psychological effect on some
people due to the harmful side effects of them.
I think that the audience would be
reformers, aspirers and possibly mainstreamers as this film is world acclaimed.
They are appealing to a young audience and they are doing this by glorifying
the things young people find attractive like drugs, money, the opposite sex and
alcohol.
There are not many ways the consumers
can interact with print or digital media as the stars of the film are already
very well established. However there has been a lot of talk about the film
regarding e-media. For example there is a Twitter and Facebook page that both
promote the film and it has links to other sites like amazon where you can
purchase the film.
4
The characters and their wealth and
success is always being glorified in the promotion of this film. The Broadcast
media consists of a trailer that is full of energy ad shows people celebrating
and partying. Most the facial expressions seem to be happy
Some of the ideologies
that the print media represents are hose of that everything is a party. A piece
of print includes Leanoardo Dicaprio holding a microphone and screaming in it,
whilst in front of a crowd that seems like they are having fun. This could
support the theory of Mulvey’s feel and male gaze. It could also show the
theory of the hypodermic needle theory as a stockbroker may stereotypically
seen as someone with a lot of money and a lavish lifestyle.
The E Media also
consists of a yellow theme which could resemble happiness as it is so bright.
The website consists of different photos and still pictures from the movie that
show people having a good time and throwing money around. This could reinforce
Richard Dyers’ view on stereotypes that could suggest stockbrokers live a
party-like lifestyle as they earn a lot of money and therefore have a lot of
power in society.
The trailer also
consists of several clips that suggest that stockbrokers live a lavish
lifestyle. This could be presented to the audience in this way as it may
motivate them to work harder in their careers to have the same kind of success.
It may also encourage people to find jobs as stockbrokers.
Most actors in the
film are represented as white individuals. There is also a dominance of females
in the film as a lot of females are shown in sex scenes, and there are
sometimes multiple women with one man. The age group represents young adults to
seniors; an age group from 24-70. There are scenes that have been taken across
the globe, this could indicate the more money you have the more time you have
to do international business and travelling. There is more focus on drug
addictions in the film than religious beliefs.
5
The film was being
fought over by different institutions after passing a lot of regulations the
film was given to a independent party called red granite pictures. The
institutions involved with this production in terms of distribution are
Paramount Pictures and Universal Pictures.
Some of the shots in
the film were produced through green screen effects. Some producers have seen
this as disappointing.
There are new platforms on the market. Eg. Apple TV
encourages legal streaming where the consumer to stream however the consumer
has to pay for this service. A consumer with moral ethic may choose this route.
also nowadays finding an illegal link to watch a movie may be interpreted as
very time consuming and therefore just want to go to the cinema and watch it
without the hassle of downloading it first or at the risk of being caught. Also
things like Netflix will encourage film companies to use platforms like
these.
However piracy is something that
affects most films on the market and as this is a mainstream film as the actors
are already so well established and recognizable it is available on websites
that are showing the movie for free. It is likely that the piracy has also
affected the sales of the DVD and Blue ray discs of the film.
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